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Link Structures

Last Updated: 01/13/2021
For questions and additional information, please contact the network.

Parameters

Not all AvantLink ad tools use the exact same set of parameters. The examples below are indicative of Custom Link URLs only.

For further reference, please visit Technical Integration for Affiliates – AvantLink Support

Parameter

Purpose

tt=cl

“tt” = “tool type”
”cl” = “custom link”

mi=11707

“mi” = “merchant ID”
11707 = merchant ID number

pw=9649

 “pw” = “publisher website”
“9649” = website ID

ctc=test-1234

“ctc” (optional) = “custom tracking code”

May be populated with any alphanumeric value of 64 characters (plus periods, spaces, hyphens & underscores or less (Technical Integration for Affiliates – AvantLink Support)

url=http%3A…

“url” = destination URL

Value of the parameter is the encoded destination Merchant URL (Technical Integration for Affiliates – AvantLink Support)

URL Structures

For all links here, across all networks, the "%" is a placeholder, matching 0 or more characters. It's typically the value of a URL parameter, and is also used in "http%://" to indicate that both "http" and "https" are possible.

Examples

http%://www.avantlink.com/click.php?tt=%&ti=%&pw=AFFILIATEID

http%://www.avantlink.ca/click.php?tt=%&ti=%&pw=AFFILIATEID

Additional Resources

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