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Rakuten Advertising

Rakuten Advertising

About

Japan-headquartered Rakuten Advertising has about 1,800 merchants in FMTC. According to Crunchbase, the company was founded in New York in 1996 as LinkShare. Japan-based Rakuten bought LinkShare in 2005.

Links / Social

FMTC Integration Status

  • Parsers

  • Merchant Sync

  • FreshReachSM

  • Product Feed

Finding your Network ID

The Site ID listed in the upper right corner of the Rakuten Advertising Admin is NOT your Publisher ID

  • Log into https://rakutenadvertising.com/

  • Click on the Links in the horizontal main menu

  • You should see a list of the advertisers you have joined, click on the first one

  • In the left menu under Links by Type, click on Text/Email

  • You should now see a list of links

If you do not see any text links try either go back to step 3 OR go back to step 4 and use a different type of link (i.e. Banner Link )

  • Click the Get Link button on the far right of the first link listed

  • A new page should pop up. In the text box at the bottom of it you should see an example link for this merchant formatted similarly to the example below

    • Use the ID after the id= , as highlighted in red

http://click.linksynergy.com/fs-bin/click?id=ACCOUNTID&offerid=111111.10000000&type=3&subid=0

Link Structures

Last Updated: 01/06/2021
For questions and additional information, please contact the network.

Parameters

Parameter

Purpose

Parameter

Purpose

id=

This is a unique 11-character code that identifies which Publisher a click came from. It is case-sensitive and can be found in any of your links.

mid=

The ID of the advertiser whose site you are creating a link to. This can be found in the Publisher Dashboard by clicking Programs > My Advertisers and then clicking the advertiser's log and Advertiser Info at left.

mURL=

The URL where your site visitors will be taken. The special characters in this URL must be URL-encoded.

ul=

An optional parameter. Signature Publishers use this to track sub-sites and members.

Reference: Deep Linking Structure: Creating Tracking Links Outside the Publisher Dashboard – Publisher Help Center (rakutenmarketing.com)

URL Structures

Examples

http%://click.linksynergy.com/fs-bin/click?id=AFFILIATEID&offerid=%

http%://click.linksynergy.com/fs-bin/click?id=AFFILIATEID&offerid=%&type=%

http%://click.linksynergy.com/fs-bin/click?id=AFFILIATEID&offerid=%&type=%&subid=%

http%://click.linksynergy.com/fs-bin/click?id=AFFILIATEID&subid=%&offerid=%&type=%&tmpid=%&RD_PARM1=http%

http%://click.linksynergy.com/deeplink?id=AFFILIATEID&mid=%&murl=%

Additional Resources

Please visit Deep Linking Structure: Creating Tracking Links Outside the Publisher Dashboard – Publisher Help Center (rakutenmarketing.com) for more information.

 

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